Prince
Board Sponsor
Marc Lobliner is one of the most recognizable fitness industry icons in the world. He has been making YouTube videos since YouTube wasn’t even in the conversation for most influencers. Even the term influencer is somewhat novel when you think about how long this individual has been hammering away putting out original content into the social media spheres of YouTube, Instagram, Facebook, Twitter and others. He is not the typical troublemaker or clickbait aficionado, either. Rather, he is someone that tells it like it is. Whether it’s about mainstream politics, supplementation, or as it turns out in this case, industry happenings.
Bob Cicherillo, on the other hand, has created a tremendous amount of bad blood given the amount of things he’s said throughout the various platforms. He runs Voice Of Bodybuilding which he contends is one of the biggest podcasts in the sport. He is also allegedly the athletes rep, which is a role that he himself has admitted is more so honorary than anything else. It doesn’t really wield any influence, much less power, but he doesn’t miss an opportunity to mention it whenever he is trying to make a point. Some have accused him of using it to give him more relevant than he deserves. At the end of the day relevance and importance are all subjective concepts. Everyone that has access to a phone and an internet connection can put out content into social media. It’s a question of who listens, who reads and who follows. That really comes down to a variety of factors.