Yeah, this was not originated by him. Although I follow him and have a book, it's a military mix boot campers use because they need to stay up 24hrs some times longer. When they go to the chow hall they mix coffee with soda. There is no where they can purchase drinks such as 5hr energy and such, until last week of boot when your allowed to spend your money. Ask any military vet. It does work. Yes three scoops was the norm.