UL M1T is so cheap because it was so cheap to produce and the owner of Bulk Nutrition/1Fast400 thought that everyone else who was then selling it was charging extortionary prices. So he thought he'd make a batch and undercut them all. As a result of this, the other guys had to lower their prices, and the newer brands couldn't come in higher priced unless they had a bunch of fools' brand *cough* VPX *cough* loyalty. UL M1T is just as good, and there is an independent lab analysis posted which proves it.