Prince
Board Sponsor
Supplement store events used to be a big deal many moons ago, way back in the early 2000s when I was working with MET-Rx. They were packed with energy, samples, and brand reps shaking hands like politicians.
But in a world where e-commerce is dominating, do supplement store events still work today?
Short answer: Absolutely.
In fact, I was just at one this weekend with Trinity Nutrition in Wyomissing, PA. The place was packed, there were tons of vendors, free samples, meals, and more. Guys like Guy Cisternino and Goob (John Dorsey) were there. Everyone had a fun time — me included.
I’ve been in the industry for over two decades, and I’ve seen firsthand how supplement store events can move products, build relationships, and create loyal customers. The unfortunate thing is that many store owners and managers don’t leverage them enough.