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Chipotle To Open Burger Chain:
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Chipotle Mexican Grill said Wednesday it has applied for a trademark for "Better Burger" as part of a business diversification move to open a burger restaurant chain.
"We have two non-Chipotle growth seeds open now ― ShopHouse and Pizzeria Locale ― and have noted before that the Chipotle model could be applied to a wide variety of foods," said Chris Arnold, a Chipotle spokesman.
ShopHouse, a Southeast Asian food chain, opened in 2013. Last year, Chipotle began expanding Pizzeria Locale, which specializes in wood-fired pizza, beyond its initial locations in Denver and Boulder, Colo.
Invalid Link Removed
Chipotle Mexican Grill said Wednesday it has applied for a trademark for "Better Burger" as part of a business diversification move to open a burger restaurant chain.
"We have two non-Chipotle growth seeds open now ― ShopHouse and Pizzeria Locale ― and have noted before that the Chipotle model could be applied to a wide variety of foods," said Chris Arnold, a Chipotle spokesman.
ShopHouse, a Southeast Asian food chain, opened in 2013. Last year, Chipotle began expanding Pizzeria Locale, which specializes in wood-fired pizza, beyond its initial locations in Denver and Boulder, Colo.
