Chipotle launches rewards program to bring back customers

[The Solution]

Chipotle launches rewards program to bring back customers

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Burrito chain Chipotle Mexican Grill said it will launch a limited-period loyalty program, betting on a strategy it had previously shunned, to lure back customers after a string of food safety lapses last year.

The three-month long program, called "Chiptopia," is part of the company's plan to create its first-ever permanent loyalty program.

"We created Chiptopia to reward our most loyal customers," Mark Crumpacker, chief creative and development officer at Chipotle, said on Monday.

"While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program."

The company will roll out "Chiptopia" on July 1.

 

[youngandfree]

Buy 3 burritos and get a free order of E Coli.

 

[LDubs]

I love Chipotle! I don't give as fuk about the whole ecoli thing. If anything, their foods probably safer than most right now because they know if there was another outbreak their business would be done for good.

BRB, going to go eat a barbacoa bowl.

 

[clk]

Chipotle is gold.

 

[rtmilburn]

I'm not eating there until chipotlway is a real thing.

(Please tell me some else gets that reference. PLEASE!!)

 

[Aleksandar37]

Shouldn't we get rewards for having still gone there while there was a threat?

 

[clk]

I want a sponsorship from them. First strongman athlete sponsored by chipotle. Yaaaas!!