Chipotle launches rewards program to bring back customers
Chipotle launches rewards program to bring back customers
Burrito chain Chipotle Mexican Grill said it will launch a limited-period loyalty program, betting on a strategy it had previously shunned, to lure back customers after a string of food safety lapses last year.
The three-month long program, called "Chiptopia," is part of the company's plan to create its first-ever permanent loyalty program.
"We created Chiptopia to reward our most loyal customers," Mark Crumpacker, chief creative and development officer at Chipotle, said on Monday.
"While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program."
The company will roll out "Chiptopia" on July 1.
Chipotle launches rewards program to bring back customers
Burrito chain Chipotle Mexican Grill said it will launch a limited-period loyalty program, betting on a strategy it had previously shunned, to lure back customers after a string of food safety lapses last year.
The three-month long program, called "Chiptopia," is part of the company's plan to create its first-ever permanent loyalty program.
"We created Chiptopia to reward our most loyal customers," Mark Crumpacker, chief creative and development officer at Chipotle, said on Monday.
"While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program."
The company will roll out "Chiptopia" on July 1.