Can I strongly suggest that someone rewrite the Erase page

[conkertheking]

One of the main reasons I (and I imagine others) have been skeptical about the new EP still being an aromatase inhibition supplement is that all references to aromatase and estrogen have been removed entirely from the product description on PES' own website. I'm not sure why this is - Coop has confirmed that it is indeed still geared towards suppressing aromatase and therefore estrogen production, and he has indicated that he didn't actually write this description and so doesn't know why it was changed.

The new description is in my view completely incoherent:

Erase™ gives you a hardcore versatile formula geared towards that defined, dry, hard look we are all after. With a 3 capsule per day serving, Erase allows users the versatility and felxibility of changing their serving amounts based on certain supplement stacks they may be on.

Erase fits in every supplement regiment and is most commonly stacked with testosterone booster or fat burners, depending on the users end-goal.

Erase has been a leader in this category for years for one simple reason… repeat users. People just can’t get enough of it.

This product has extensively tested and formulated with two special ingredients. Each ingredient has numerous studies that landed in this final formulation, some of which have research showing affinity for more than one mechanism.

Enjoy the Erase experience…

The description doesn't go into the mechanism of action or the specifics of what the product is designed to do at all. It reads like the description page of a fat burner as opposed to a hormone support supplement. The new label simply reads "hard | defined | lean" which again reads entirely like a fat burner description.

The Erase Pro page is no less clear except that it adds the phrase "dual phase modulator" to the mix - which without any context is completely meaningless (what exactly is it modulating? How are new customers supposed to know what it does or how it works?)

As I've said previously I appreciate that I probably come across as an overly cynical ******* But I think it's fair to say that where one's hormones etc are concerned most people would rather not take any chances.
I've read the writeup for the new compound and it does in fact seem to have decent evidence to support its use as an aromatase inhibitor - but I can't help wondering why the new product page makes absolutely no mention of estrogen whatsoever, while the old page (in the Arimistane days) was entirely centered around the benefits of reducing estrogen and the test boosting side effect of this?

Can anyone clarify what happened here?

 

[Contaygious]

I also find the descriptions confusing on the site.

If I didn't come here I wouldn't know what each product is for, but that is common for company sites these days

 

[conkertheking]

I also find the descriptions confusing on the site.

If I didn't come here I wouldn't know what each product is for, but that is common for company sites these days

It's especially bizarre when you consider the original product description page for Erase, which made it very clear that it was an AI supplement and boasted considerably of the benefits of Arimistane:

https://web.archive.org/web/20130221062657/http://pescience.com/erase.html/

Our formula is centered on all new ingredients that work together. This underground compound found in Erase is a naturally occurring inhibitor of aromatase in vitro, the enzyme in the body that converts testosterone to estrogen. When this enzyme is inhibited it not only can decrease estrogen levels but also can increase testosterone levels. 2 for 1 anabolic modulation.

This revolutionary underground ingredient has shown to have binding affinities to the aromatase enzyme better than previous popular aromatase inhibitors.
Erase is commonly used as a standalone or in a testosterone boosting stack, such as with DAA.

ERASE belongs in your supplement regimen! Whether you are bulking, cutting, recomp, on a testosterone booster, hormonal cycle, or just looking to get an edge in the gym, ERASE has its place!

The active ingredient in Erase is a metabolite formed by the hydrolysys of 7-oxo-DHEA and has been found in the urine of normal healthy adults.

What's up with this?

 

[JudoJosh]

I do not know the exact reason for the change in the write up but if i had to guess, it was done to prevent future issues with regulatory agencies. You see, there is a thin and often very grey line between a structure/function claim and a health claim. Together the FTC and FDA, due to some recent events, have been paying close attention to the ergogenic supplement market.

I am sorry you felt confused by the write up and I have notified PES staff about your concerns and perhaps moving forward we wilk try and work on wording a bit better but at the same time please understand, a supplement company is really limited as far as what they can say about their products.

Oh, and welcome to AnabolicMinds by the way. If you have any future questions or concerns regarding any PES product or anything in general such as nutrition, training, performance, etc feel free to ask.

 

[conkertheking]

I do not know the exact reason for the change in the write up but if i had to guess, it was done to prevent future issues with regulatory agencies. You see, there is a thin and often very grey line between a structure/function claim and a health claim. Together the FTC and FDA, due to some recent events, have been paying close attention to the ergogenic supplement market.

I am sorry you felt confused by the write up and I have notified PES staff about your concerns and perhaps moving forward we wilk try and work on wording a bit better but at the same time please understand, a supplement company is really limited as far as what they can say about their products.

Oh, and welcome to AnabolicMinds by the way. If you have any future questions or concerns regarding any PES product or anything in general such as nutrition, training, performance, etc feel free to ask.

Oh I can completely understand how dangerous it is to be too forward with a new product, especially if it has effects which generally lead to banning / prescription only rulings - what's confusing me is that this never seems to have been a problem up until January of this year, as evidenced by the old write up which I have linked to and quoted above.

Have there been new developments specifically in the last year which have further limited how easily a company can market a hormone modulator?

 

[JudoJosh]

PES, as a company is growing. When you are a brand new company you can get away with a little more since you are essentially under the radar but as the company grows it has to be more cautious when it comes to things like this.

Again, this is me just speculating here. My post are not an official response