Nice find, and I don't want to come off as flaming or offensive - but here are my thoughts:
1. This doesn't look like Brite at all. It has totally different fats, mostly safflower oil, CLA and coconut oil/MCTs. Nothing like Brite.
2. A cheap version of Brite? I am one maybe the only one I've seen that pointed out that a bottle of Brite lasts 3 weeks and not 4 in some cases, but even at that - $75 for a two month supply isn't all that bad. And if you can get 3 months out of it, even better.
3. Matt sells stuff pretty cheap as it is, if someone is drastically cheaper, I'm not sure how they would do it and make money if it is the same product.