I agree that the article is a valuable piece of information for coaches and athletes, but the comparison to Olympic lifts is shaky at best. I went and read the referenced articles, and their subject selection was apples-to-oranges when compared to Swinton's study. Winchester used DIII athletes (no descriptive data other than they have >1yr! experience at cleaning) while Cormie used DI strength/power athletes (squat 1RM of 170kg, clean 1RM of 112.5kg). Swinton's study involved competing powerlifters with substantially higher strength numbers than I would expect in the other two groups (245kg SBD,265kg HBD). Also, I would expect their experience level to be much higher than college athletes when it comes to their respective lifts.As you can see, loading and experience will have a huge effect here. To make an adequate comparison, Swinton should have compared results to a more similar subject pool or to the numbers generated by weightlifters of similar competitive level (Garhammer and others should have data that fits this role).Don't get me wrong, hex dead lifts are useful in a number of situations, but I don't see them replacing Olympic lifts as the go-to power movements any time soon.