I dont understand how people have trouble counting calories. Almost everyone has a smart phone, get the myfitnesspal app and when you go to mcdonalds type in your big mac.... and diet coke ha. On a whole day you might spend 15 min calculating your cals. Unless ur serious about cutting to 8% and weigh everything, then it can get a little tedious. Bottom line, i blame the 66% of the developed world being obese to being lazy and not really watching what they eat. Just my two cents.