They address bioavaioability.
04
Review the facts
We believe nutraceuticals that work like pharmaceuticals are the future of supplements.
Our products go through a rigorous research and development process to ensure your body receives evidence-backed ingredients that actually work.
05
Delivery directly to your cells
Biological Delivery Mechanism
Receptor Mediated Endocytosis
Mikra utilizes a patented, transferrin-mediated glycoprotein to ensure direct delivery into your cells through your jejunum (the second part of your small intestine).
Liposomal: A Microencapsulated Transfer
Cellular Liposomes (20nm) are formed in our lab with our bioactive compounds and a liposomal:transferrin matrix which allows 100% passage through your digestive tract.
As opposed to 57% passage through the digestive tract. Technically 100% passage would mean 0% absorption as you can only pass through if NOT absorbed. My BS METER IS GOING NUTS on this add copy. I am not debating the efficacy of the actual ingredients but I would like the company to answer the following questions:
1. How did they measure the liposomes and come to the measurement of 20nm?
2. Getting an ingredient into a liposome is one thing having it still stable and complexed 8 months later sitting on a store shelf is another thing. Have they performed the proper stability testing to ensure their liposomes are still liposomes for the shelf life of the product?
3. "Direct delivery to cells." Literally ANYTHING that is absorbed is delivered to cells regardless of where or how the only place anything ingested can go is to human cells, its like what we are made of lol. I would like to know how they KNOW it was delivered to the cells?
From their site:
"We're Mikra — a group of
world-renowned scientists, doctors, Olympic medalists, parents and chronic disease survivors from around the globe with one mission: engineer cellular therapeutics that increase the period of life spent in good health."
Yet NO NAMES GIVEN......................sigh...................and I'm trying to find an actual address for the company but if it's on their site I can't find it.....................I wanted to look them up on maps and see what kind of facility they must have to be performing such operations and manufacturing procedures, I mean it must be pretty big to house all the olympians and top scientists.......lol.
Like I said I'm not opposed to most of the ingredients but this stuff looks like it was made by the same team at BEAM lol.