It's classed as the reason I'm done giving ETA's on anything on here anymore.
I'm not sure if you're joking or if you're trying to give me a hard time?
The best I can do is the best I can do. I've detailed what's went on with this product several times and in the post above yours provided the best update that I can. The original contract manufacturer that we had the flavors correct with changed their lead times to be completely unreasonable so we started working with a new one trying to get flavor samples right. We got a few right and then a few we had to take a lot of different tries at to get right. And with something that is to be used daily, I think flavors being perfect is extremely important. The flavor samples are completed, but the particular cm hasn't been hitting the ETA's that they promised for us on flavored powders in general so we are also working on getting flavor samples done at another place that the lead time should be a lot better but the flavor sample process is a lot slower.
I'm pretty much damned if I do, damned if I don't on here now days. On one hand, I have people ask me to give more info about upcoming projects but on the other hand get people giving me a hard time about things when they don't come out when we hope/think they will. In this industry, even pre-Covid, nothing ever happened when it was supposed to (as pretty much any company owner can attest to); but now during/after Covid, contract manufacturers are backed up more than ever, some branded ingredient companies are out of their own branded ingredients, there is a bottle shortage, etc.
I do the best I can do. I don't like giving ETA's but when asked, I'd give them - and they were the best guess I could make at the time &/or were based off information contract manufacturers gave to me. Sometimes it seems like people think that product delays are on purpose - I'm the one that has money tied up in raw materials, labels, etc. so I want them to be released more than anyone. I'm just not willing to cut corners like some companies to make that happen.