A DIFFERENT APPROACH ON HOW TO USE INFLUENCERS IN THE SUPPLEMENT INDUSTRY
If you scroll through your social media accounts, you will more than likely stumble across quite a few “influencers” who are out there pushing their discount code to “save you a ton of money” on your supplements. That may be great for the consumer, but how does this all affect a supplement company? Leveraging influencers and brand ambassadors can be extremely advantageous, but it can also cause quite a bit of concern. Let’s discuss a few things that should be thought about.
https://www.ironmaglabs.com/2021/a-different-approach-on-how-to-use-influencers-in-the-supplement-industry/
If you scroll through your social media accounts, you will more than likely stumble across quite a few “influencers” who are out there pushing their discount code to “save you a ton of money” on your supplements. That may be great for the consumer, but how does this all affect a supplement company? Leveraging influencers and brand ambassadors can be extremely advantageous, but it can also cause quite a bit of concern. Let’s discuss a few things that should be thought about.
https://www.ironmaglabs.com/2021/a-different-approach-on-how-to-use-influencers-in-the-supplement-industry/
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