I know they are all smaller my question was WHY is this the industry standard for vegan protein? Is it to hit a certain price point or because the vege protein using community is not shooting for as high of a protein intake as the average whey consumer? Yes I read that thread and have posted in.
Great question and one of the main reasons is because of the price of all "components".
Now, vegan proteins in general were/are not as pricey as you would think, but with better quality ones these days they are getting pricey.
(But now they're even a hell a lot more affordable than the current whey protein prices)..BUT because of all the natural ingredients most vegan protein powders contain as well as the insanely expensive flavoring system (not the cheap sucralose) you can find that sometimes your per tub cost just for flavoring is out of this world. Would knock your socks off.
My flavoring for my vegan is the biggest contributing cost factor. It's absolutely insane lol.
So yeah IMHO that's the main reason for small serving size and servings per tub.