Haha, I am actually the SAME way. There is so much out there that people just run with and say all kinds of things about. I'm not sold that coconut oil is the cure to everything, but what it does have going for it is that the fat in coconut oil is mostly comprised of Lauric and Caprylic acid. The only two sources of lauric acid that I am aware of are coconut and palm oil. Both acids are MCTs and have health benefits, but lauric acid has benefits that are extremely unique - including (maybe) antibiotic activities.
Given the fact MCTs can feed the brain in the absence of carbohydrate, people with impaired carbohydrate utilization (like Alzheimer's and Dementia) may see improved brain function from MCTs. Far from a cure, but maybe nutritionally helpful.
I think it boils down to the fact that nutrition is often misunderstood and we don't REALLY give it the credit it deserves for underlying diseases (maybe because we barely understand it at all from this angle). Fish oils have all sorts of proposed benefits, certain amino acids, etc. - but what I think it comes down to is, if you need something and you lack it, your body will have to use an alternative pathway to accomplish whatever goal that substance helps with, and those pathways, over time, break down - so making sure you get varied nutrition over time so that your body can accomplish what it needs over time, can have enormous health consequences.
But beyond all the hoopla, it is simply great for a small energy bump and for decreasing hunger. And you can buy MCT oil supplements, but they are usually just caprylic acid from coconut oil and lack the lauric acid, and the supplements are more expensive.
Come on man, try some coconut oil, everyone is doing it!
Not to call you out on the benefits of coconut, since I just spewed a bunch of stuff that could be questioned as well - but do you have any proof/studies of this? It would be interesting.