I agree trans fats are definitely evil. And no, you shouldn't just eat as much fat as you like as too much if anything is bad. But I think that there is clear evidence showing how bad refined carbs and sugars are for us. Saturated fat is essential for men for the production of testosterone. It also plays many other roles in our bodies. When consumed in moderation it does not make you fat. Consuming more calories than you burn will make you fat. Also refined carbs and sugars are much more likely to make you fat due to how they act in your body. They are not natural food sources for us, unlike natural fats found in meat and dairy. The demonising of fat is outdated and inaccurate. The fact is that our modern diet is much worse for us than ever before. If we could all eat natural unrefined food every day we would all live a longer healthier life, fact. Eat fats in moderation, cut out sugars and refined carbs = Healthier, leaner, stronger you! All the evidence is out there, it's just that the misinformation has been around so long people just assume it to be one of life's truths!! We do need to re-educate the world. We need to instill some new universal truths in people.