I say its the meat and dairy who put out all the false studies on Soy. I'm for one majorly prone to Gyno (estrogen) ..if I even smell a natty test booster I bloat up like a pig...but Soy, I took the test, went nuts on it for last 4mths eating Edamame, Soybeans and lots of Soy Milk... I eat tons of it everyday now (i shud practically be woman) but within a month I noticed more vascularity and LESS gyno and after 4mths some new muscle gains. Make sure to use organic - non-gmo soy.