i've heard a lot of good things about it, specially the brownie fudge. i just asked to include the basic flavors found in most powders but i dont really care which ones NP chooses to carry. they all look really good, vanilla being at the bottom of the 5 flavors though. i respect Dymatize a lot, have good QC, and it adds a little variety to the table. price isnt bad at all and the profile isnt that bad either. only reason i ask to add it is because a few guys told me to try it and gave me some recipes using the chocolate flavor. went to purchase it and noticed they didnt have it. plus, NP already carries a lot of their other stuff so it should be an easy addition.
UP is a little better but there is not that much difference between the two, cost per serving may be a little lower for the Elite. i want some change and variety from the monotonous same old powders i use day in and day out - (UP1 being one of them). most of us here shop at NP exclusively so i think it would be a smart and profitable move. could also sell combos of Elite Whey and Elite 12 hour. :woohoo: figure its worth a shot!