I am a big fan of this protein i want to say that first, it is a clean product with a label i trust, it has lactose but it doesnt kill my stomach which is unheard of. That being said.... I think the taste is being blown out of proportion, yes it is good but the best you have ever tried? Flavor wise (which in my opinion means absolutely zero) i would pick the Vanilla Mint by Iforce, the Vanilla by GIANT sports, the vanilla lean pro 8 by labrada (and I hate Labrada lol) the peanut butter cookie by Metabolic Nutrition any day over this stuff. Like I said it still tastes great but its not the best for sure. Now if you want the best tasting great quality protein that doesnt make me a gas bag then hands down this takes the cake! Just wanted to throw my 2 cents in on a my afternoon stim rant for the day.