Ok ok ok. Let's just look at this EXACTLY for what it is for: to sell memberships.
This action is obviously based on the assumption that some women do not work out in the gym because they are uncomfortable around creepy dudes such as myself (can't really argue there
). This theory is probably being based off the great success of the
Curves chain.
If they successfully steal memberships from the Curves chain, more power to them, I guess.
We also have to remember it's not only so much as being
eye-humped, but I can't imagine it's a very welcoming experience to see some sweaty, hairy f*cker deadlifting 400lbs and grunting. There's a bunch of
bro's with egos bigger than [place large object here] that make a visit to the gym a less pleasureable experience. Shoot, if I could get half the other male egos out of the gym, that'd be like a dream come true. I might have to buy myself a wig and get myself a female membership at your gym.