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It’s been a long time since I have been able to check out a really good interview in the bodybuilding world. This is, largely, because most channels today are obsessed with clicks. They figure that the only way to get viewers and keep those viewers engaged is by being slimy. No topic is off-limits. They’ll talk about personal relationships, finances, and well-kept secrets. They don’t care. In the end, what they’re after is buzz.
It used to be that muscle and posing were all the tools you needed to create real interest among bodybuilding enthusiasts. Then again, we saw what needed to be done to make Pumping Iron a huge success. Had it just been about training, eating, and taking to the stage, we probably wouldn’t be talking about it half a century later. No one will argue that some drama isn’t good. After all, variety is the spice of life, so there’s no harm having some shenanigans thrown in for good measure. But when drama is the be all and end all of media, then we have a problem. And that’s why many fans – myself included – are largely desensitized. We see a post-show interview and we seldom click anymore. It’s like we already know what’s going to be said. The winner will be all smiles because he won; while everyone else will likely be salty about being 2nd, 3rd, etc. And usually that saltiness comes out in the form of negativity.
Many of us bodybuilding fans are quite frankly sick of it. We know what these media outlets are all about and we know what they’re trying to do and luring us into watching. But I am very, very happy to announce that there’s a great interview out there that goes back to the way bodybuilding media used to be. I’m talking about that Nathan DeAsha’s interview at Muscle Discord. You should almost definitely check it out and here’s why.
https://www.ironmaglabs.com/2024/nathan-de-asha-opens-up-about-2024-flex-pro-italy/