Prince
Board Sponsor
IS WELLNESS THE NEXT BIKINI?
Who can forget when the Bikini Division hit the scene? Figure and Fitness were first and both received support, but much like Men’s Physique, Bikini wasn’t well-received by purists. They didn’t like the look, they didn’t think the division was necessary, and they didn’t think it would bring any real quality to the sport. There was never a question as to whether it would bring revenue, but I don’t think anyone could have anticipated the quality shift from the early physiques to where we are today. Over the course of just its first few years, the bar got higher and higher, and the level of physiques brought to the NY Pro, Arnold, and Olynpia, were enough to inspire thousands of women to buy NPC cards, suits, learn the posing and jump into competitions across America and throughout the world.
https://www.ironmaglabs.com/2022/is-wellness-the-next-bikini/
Who can forget when the Bikini Division hit the scene? Figure and Fitness were first and both received support, but much like Men’s Physique, Bikini wasn’t well-received by purists. They didn’t like the look, they didn’t think the division was necessary, and they didn’t think it would bring any real quality to the sport. There was never a question as to whether it would bring revenue, but I don’t think anyone could have anticipated the quality shift from the early physiques to where we are today. Over the course of just its first few years, the bar got higher and higher, and the level of physiques brought to the NY Pro, Arnold, and Olynpia, were enough to inspire thousands of women to buy NPC cards, suits, learn the posing and jump into competitions across America and throughout the world.
https://www.ironmaglabs.com/2022/is-wellness-the-next-bikini/