This product tastes good. It tastes like a strong kool-aid, alot like SuperPump250's fruit punch flavor. The stim's are really strong in this. After I took a dose, I did my workout, shoveled my driveway, drove 45 minutes to my girl's house, and shoveled her driveway. I mean this stuff is a Shock. The taste makes it a little bit strong to take on an empty stomache (it made my stomache a little tipsy), but to take a little less than one serving would be optimal. Very good pumps, and especially focus. Good product, I recommend it for the price, dosing, and overall effectiveness.