I have only been to Super Walmart a few times but I can never find this stuff at mine. I like the profile a lot, its very similar to powerbutter but it seems a little cheaper ounce for ounce. I have been eating a to of PB lately and I tried mixing flax and other things into them to boost their profiles. I found that almond oil was really good, as was walnut but they are booth usually expensive. Sesame oil is good to, but you have to use just a little because it has a strong flavor. Probably the best thing I have tried so far though is just making my own PB. I used a cup of peanuts (give or take a little), 1 egg white and 1 whole egg, 1 scoop vanilla protein, and 1/2 a splenda packet. It turned out to be like a reeses type peanut butter but I don't know how long it will hold up in your fridge. (I ate the whole batch in like 4 hours lol)