As for the purpose of leaving people hanging, it gives them more time to talk, guess, gossip, and build up a thread of a trillion pages or so which gets noticed by passers by on the boards and in search engines. Plus you get market feedback. You ask everyone to guess what it is, you get insight into what it is they really want. This one should be interesting. Bulk Prime would have been nice too. I'd heard some positive things about it, but herbals I don't try anymore unless I can megadose in a budget conscious way.