...um..no....Has....... zero to do with the president and keep in mind the prices started going up in spring 2020 (Trump).
This all started in mid 2020 but many supplement shops and small brands were not aware unless they were some of the major players constantly moving product and always reordering and seeing the increases.
As a brand owner myself, I have seen protein go up almost triple. What I mean is a 53 foot truck of 47,000 pounds of whey protein protein isolate (wpi90) used to cost around $200,000 now would cost about $450,000+ ...that's just the raw powder on pallets.
So costs have to be passed on.
5lb tubs will be a thing of the past soon or $150 retail.
2lb whey protein isolate on the shelves will be close to $50-$60 and some are already there. Many supplement shops will have to stop selling many brands of proteins.
Any lower cost 2lb tubs are usually amino spiked or filled with milk powder and minimal whey protein isolate by very unethical brands. Lots of garbage out there from VERY well known brands.
We recently tested a sample of wpi90 100% whey protein isolate that ended up being 50% maltodextrin and crap!! and 50% wpi. So your 25gm scoop of whey protein is really 12.5gms and those brands keep prices reasonable and mislead the consumer.
Now the other issue is that maltodextrin prices have also skyrocketed so soon brands can't use that to cut protein anymore so they will use crap milk powder and very low grade wpi60 which I think they add to those cheap cereal breakfast bars at the supermarket or maybe they add it to dog food lol. But the brands will claim its wpi90.
It costs the typical manufacturer $19 per 2lb whey protein and that's before cost of flavoring, tub, labels, etc etc. So do the math. $22/tub at cost from the *manufacturer* not the brand. Now the brand has to pay their manufacturer for that protein and charge way way more to the consumer.
If the prices out there are too good to be true then you know that 50% of the product is garbage .
So who do we blame? US based dairy companies. Those scumbags are screwing the American brand owners but hey...capitalism bruh!
Why are prices up?
China has bought out, and continues to buy out U.S. made whey to use as pig feed to help rebuild their pig population after it was wiped out from swine flu. In addition, cheese manufacturing has been down. No cheese, no whey. Add to that the increased cost of plastics and freight and we have the perfect storm to disrupt the market..
US dairy manufacturers allocate like 90% of whey to sell to China because they pay so much, and then they leave the Aemrican brands and manufacturers fighting for the remaining 10%.
So there's the enemy.