FULLY-DISCLOSED WHOLE FOOD PRODUCT?
What is on the Market Now?
I just wanted to get feedback on whether or not the community has any interest in a high-quality, fully-disclosed whole-food product. As many of you know, there has never been a fully-disclosed food product released in the bodybuilding-fitness community, let alone a WHOLE-FOOD fully-disclosed product. Why? Simple. It's because the company's profit margin would be very small. In truth, I can't really blame anyone for not wanting to make this kind of a product...because I'm not even sure myself. The profit margins are super small...even when the product price is high.What is on the Market Now?
Traditionally, most supplement companies, when making "food" products, have chosen to obfuscate the truth regarding the quantities of ingredients in their products....because if the people really knew what they were paying for, sales would fall dramatically. You see, by law, the only nutrition FACTS a company must disclose on the label are the ingredients and the total protein, carb, and fat content, etc.. They don't need to tell you HOW MUCH of each ingredient is in their product. This makes it very easy to formulate a product that may look good on paper, but in reality, is total shite.
For example, If you look at the majority of today's whole-food products, they are comprised of two primary ingredients---oats & ground up cow bones, tendons and other connective tissue (e.g. beef protein isolate, or animal collagen protein). There is ZERO actual animal flesh (or organ meat) in the beef protein isolate you find in today's "whole-food" sports nutrition products. That's right, you are eating the garbage left-overs after the cow has been completely stripped of its valuable parts. Heck, even the dog food companies include higher quality parts of the cow than what you find in today's beef protein isolate.
Because beef protein isolate is made up of zero animal flesh, it isn't even considered a complete protein. This makes it near worthless for muscle-building. Now, collagen has some benefits, but muscle growth isn't one of them...and even when assessing the various types of collagen currently available, animal collagen ranks low on the list. You can eat it, but it is NOT considered FOOD...unless you think eating connective tissue and bones is food.
Oats. A great food to be sure, but do you want to pay $50-$60 for a product that is comprised almost entirely of oats and beef protein isolate (non-complete, garbage protein)? If we look at one of today's top-selling whole-food products, it contains a few dozen different ingredients. A bunch of them are great, such as wild yams, a bunch of fruits, vegetables, and some high quality protein and carb sources...along with oats and beef protein isolate. When you find out what the actual ingredient ratios are, you come to learn that 90% of the product is nothing but oats and beef protein isolate. Personally, I wouldn't even want to consume beef protein isolate, let alone pay for it...and while oats are good, they aren't worth $60 a container. As for the other 10% of the product, 5% of it is comprised of a few other, fairly low quality protein sources...and the final 5% is all the valuable ingredients people think they're getting; all the fruits and vegetables, the higher quality protein and carb sources, etc. Essentially, the "good stuff" makes up about 1/20th of the product. This is the truth and anyone with any knowledge of this industry will tell you the same. This s why you have never seen a fully-disclosed whole-food product before. They don't want you to know. If they did, they would show you.
What I Want to Make
I want to make a product that not only contains a vast array of true whole-food, super-food ingredients in significant quantities, but one which clearly lists exactly how much of each ingredient you're getting. There is not a single product on the market like this...ANYWHERE, let alone in the bodybuilding-fitness community.
The problem? It will be expensive...because you would be getting a true whole-food, superfood product, not a bunch of low quality, cheap garbage. As for the exact price...I don't know yet, but if I had to estimate, it would probably cost about 35-40% more than other products in the category. In truth, I don't even think it's accurate to compare them because they're just not the same thing, but I wanted to at least provide a prospective price range.
Do you guys have have any interest in this kind of product?