This is directly from the site
"110% Guarantee
Blah, blah....."
That is a pretty insane policy to be able to do that, Dissatisfied as in you just don't like it???
I've worked for companies that manufactured products with guarantees like that. These weren't junk products, but they damn well broke at a normal rate for what they were. The general public almost NEVER takes companies up on these guarantees if the product is under a certain dollar threshhold amount. The PR and Marketing values FAR outweigh the actual company out of pocket costs if a consumer actually does spend an hour of their time (and sometimes return shipping money) pursuing the guarantee.
Not saying that is the case here, don't know them, but like Tommy Boy said "I can take a crap in a box, slap a guarantee on it, and all you'll have a is a guaranteed piece of crap"
As far as the wealthy dude in the supp business - what else is new? Chris Bell had some damn good looking bottles of prop blended "Juice", that he hired two migrant workers to "R&D/Mfg" in 'Bigger, Stronger, Faster' - his cost: Under $2. Sale price: $59.99
$60,000,000,000.00 / Year - keep that in mind.
Protein? Do they own a dairy? If not, they get it from a 'protein house' just like everybody else in the industry (save a handful of companies that actually own/deal directly with a dairy). See Dante Trudell's "rant" about the protein industry from a few months ago.
Again, none of this is directed at the company in question, just some stuff you may want to keep in mind when swimming in the supplement waters.