great example of reading what you want to read and now what was written.
many trainers, good and bad, fail cause they don't know how to sell themselves. most work independently so this is a missing critical component. it is like they are their own company. very few trainers have the backing of a large company with a sales and marketing team, or a management team, or an accounting department, etc. this just expands on my point i was trying to make. you need to look at more than just training. you need to look at the big picture.
many great trainers fail due to not having any clients or basically they could not sell themselves. they fail sometimes cause they could not make a living, or lack of having an accounting department. they fail due to not being prepared or being on time or basically not having a management team. it is not like other jobs at companies that have this infrastructure in place. even when you work for a gym or a small facility you only have some of the support staff. if you come from another job this may shock you and you may not be prepared.
so yes, or course, you should become a great trainer. i would have thought that would have been obvious, but thanks to the internet i am proven wrong again. so here it is, want to become a great trainer do what the greats do, become a great business person. a professional trainer. one that delves in to continuing education on not only training, but sales, marketing, accounting, project management, etc. become great by doing others will not do.
look at all the greats. you know who they are. you can easily find them. know why, they sell themselves, market themselves, they have a business plan and they push it hard. what you see is they are a trainer and most people just go, they must be a great trainer and that is all. only a small part of the picture. many of the greats not only attend seminars, they speak at them. many of the greats not only read books, they write books. they don't just search online they have an online presence.
want to make money as a trainer, look at the big picture.