While we had an overwhelmingly positive response from end users, several of our retailer partners expressed concerns about the possibility of some customers being offended by the name. To meet their needs and have a broader appeal, we elected to make the change. So F-off!
Product Characteristics:
- Utilizes the most cutting-edge scientific research on dieting - there is no other product on the market like it!!
- Works through multiple powerful chemical pathways to prevent the most common reason why most diets FAIL- suppression of certain powerful hormonal and genetic markers.
- Induces a strong muscle-sparing effect during dieting and keeps the lean muscle to fat ratio intact via acting on certain genetic markers associated with atrophy- turning you into a metabolic machine!!
- Formulation contains a proprietary time-release, which allows the product to be more effective over a longer period after dosing (up to 12 hours)!!
- Increases the density and number of Beta Receptors, allowing for an increase in fat burning capabilities in white adipose tissue (WAT).
- Inhibits adenosine and phosphodiasterase (PDE), two biochemical markers that limit the effects of conventional fat burners.
- Suppresses muscle-wasting biochemical pathways found during a dieted state, allowing for the greater retention of lean muscle mass, thus preventing or reducing the “yo-yo” effect.
- Slows the “attenuation factor” that occurs with most conventional stimulant-based fat loss products by limiting or stopping adrenal fatigue- meaning that the product will continue to be effective for long periods of time.
- Increases cholecystokinin (CCK), an enzyme that reduces appetite levels, and decreases catechol-O-methyltransferase (COMT), an enzyme responsible for down-regulating fat-burning catecholamines such as norepinephrine (NE).
How FAT FREE ™ is Different Than Other Fat Loss Products on the Current Market:
Creating a product that truly defines a category is difficult work- many products have tried (and failed) to put together a formula that addresses the key issues behind fat loss. Most fat burners are thinly disguised energy pills- they pump you full of adrenaline, and then quit working correctly after a few weeks. This leads to a massive barrier in fat loss- and also leads to the secondary issue of losing lean body mass while dieting. Applied Nutriceuticals recognizes this deficiency in currently available fat loss products, and seeks to address these issues with FAT FREE ™.
Many fat loss products tend to utilize the same formulations and make the same claims- they claim to increase thermogenesis, energy levels, and kill hunger. FAT FREE™ meets these criteria, but this is only part of what is necessary to have a truly effective product. Most commonly available fat burners don’t cut it as far as details when it comes to a formulation - they tend to ignore certain factors that are crucial to successful weight loss:
1. Diet controls a fairly large portion of weight loss (that’s right, I said it).
2. Maintaining a healthy weight is a lifestyle, and can’t come from just from taking a capsule.
3. Most fat burners have a substantial “attenuation” factor - they quit working properly after several weeks because of adrenal fatigue.
4. Many of the most popular fat burners will hasten the loss of lean tissue, ultimately making it harder to continue to lose body fat.
5. Substantial fat loss also requires exercise.
We recognized the need to satisfy the aforementioned requirements (an absolute necessity for the industry), and we realized that this was going to be a hard product to develop, but not impossible. The fat loss product category is very competitive, but we saw it as a challenge, and a goal worth achieving. The mindset for developing FAT FREE™ was pretty simple - to supply a formula that can:
A. Decrease both white and brown adipose tissue rapidly.
B. Allow for a significant sparing effect of lean muscle tissue through reversing genetic markers associated with muscular atrophy.
C. Stop hunger in its tracks without destroying basal lean body mass and creating the “yo-yo” effect.
D. Provide a substantial “feel good” effect without an over-reliance on heavy stimulants.
E. Create a product in which the main effects do not wear off within a matter of days or weeks.
This product is scheduled to be released mid to the end of January.
More info & Contests to come!
More info & Contests to come!