I've seen these ad's mostly in the Muscle and Fitness magazines. It gives off a dark vibe, one big huge man in a long dark hallway, or In a some sort of trench coat (As seen in the other ads). It pretty much just tells you to Lift. Most companys are too worried about these new B.S. results they come up with such as "Lose 100lbs in just two weeks with the new Hydroxy Cut HARDCORE!!!". Animal/Universal products have never failed myself, along with many others. These ads to me show that they don't need all these B.S. gimmicks or tricks to promote the product line. As gay as it sounds, you guys set the level of "Cool" per say. Your whole website, the cage, those Barbell clubs (I wish one was in my area!!!) everything. It's honestly just cool. Like no other site or company. Animal for an example is how I view you guys. Think of the conotations with the word Animal. Fierce, vicious, rabid, fury, and just pure insane. It beats Muscle Tech anyday. The whole saying something without saying anything term is used at its upmost potential here.
I know I submitted an entry for the Torrent, you do not have to count this as an Entry at all, I just want to give my honest opinion.