If you look at the kashi cereal, you will notice that alot of the protein actually comes from soy seing as it's the second ingredient .
" Ingredients: Kashi Seven Whole Grains and Sesame® cereal (whole: oats, long grain brown rice, rye, hard red winter wheat, triticale, buckwheat, barley, sesame seeds), textured soy protein concentrate, evaporated cane juice, brown rice syrup, chicory root fiber, whole grain oats, Kashi Seven Whole Grains & Sesame flour (whole: oats, long grain brown rice, rye, hard red winter wheat, triticale, buckwheat, barley, sesame seeds), expeller pressed canola oil, honey, salt, cinnamon, mixed tocopherols (natural vitamin E) for freshness.
Allergen Statement: CONTAINS WHEAT AND SOY INGREDIENTS.
That being said, I love the taste of the Kashi Go Lean crunch when I used to eat it. I avoided away from soy almost completely, although after reading a article compiled by the precision nutrition team I have started allowing a bit more soy into my diet, although infrequently at best.