Logo Critique

NXLmag

Board Sponsor
Please critique our Logo! The critique requirement is brutal honesty with an explanations, tips, feedback, insults, praises, and etc.

All critiques will receive a 20% OFF coupon, the most thought out critique that we find most useful for logo improvements will receive $100 store coupon.

Another critique will receive $100 store coupon, but I can not give out the criteria or it will taint the feedback.

Logo viewing at NXLmag.com.

The contest ends August 26, 2006.

NXLmag will open in about 3-4 weeks.

Train On!
 
I like the logo as is, the only thing I would change is I would put "graph lines" through the guy ala matrix style and make him more translucent, maybe take some of the white out of the glow and make it more clear. also, the arms could use some more "beef" on them.
 
I think that having the guy stand there and the Next level ceom from behind sliding out while his arms lift and his head looks upward a flash of light ends the motion...I know it's harder to explain.

A little more 3d shadowing on the person. I like the purity of the form but it needs to have a more real look on top of keepng the pure look.


all in my opinion of course.
 
I think the lettering def needs some added depth to it along with the red coloring. Like stated in an ealier post, i think the red portion needs something added to it, to make it pop. Some shadowing, etc would make the "Performance Supplements" part look much better as that looks too flat. In this section maybe give it a chrome effect to match the surrounding area of the red section. Maybe in the red portion, have an almost equalizer effect inside(hence representing various levels). I think it looks good overall and just now needs some final refinement. I think your on the right track!! :pose:
 
*CHANGED*(after viewing full size logo)
I like most of the colours used, I like the concept of using the upper body of a man as the 'T' but I think it should appear more muscular to emphisise "Performance".

I'm not entirely sold on the current font but I don't have a better suggestion at this point, I would however change the 'L' at the end of "LeveL" as it just seems out of place to me (although I can see why it was done.).

Hope this has helped.
 
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I think the figure needs to be centered. This will be tough due to the asymetrical lettering, but looks a little odd being off-center. Also, the figure needs to either have bigger lats or a smaller waist, likely a combination of the two would be best. I do not believe that the desired 'T' shape of the figure could be comprised with these changes. The chin of the figure is too high, it looks less like the figure is leaning backwards and more like he has a deformed noggin. In addition, on my laptop, it is difficult to see the white highlights on the figure. I suggest changing the color of the figure to match that of the 'NextLevel' text; more of a greyish tinge. The 'Performance Supplements' text is too plain: try making the letters more 3-D. Grey gradient would also improved the quality of said text. You might want to try fit 'Performance Supplements' inside the 'Next Level' box to improve the cleanliness and 'tightness' of the design. That being said, I really like the overall design of the logo.

cc
 
This is what I envisioned for the lower text. Color can be changed to suit liking, of course.
cc
 

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canadian champ said:
This is what I envisioned for the lower text. Color can be changed to suit liking, of course.
cc
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Thank You! The "performance supplement" phrase may be dropped altogether.
 
canadian champ said:
This is what I envisioned for the lower text. Color can be changed to suit liking, of course.
cc
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IF you boys OR girls have skills like CC, and we employ the logo improvements. I will grant money compensation ($1000) and perks. The current logo is the working model that should not be changed unless you like to present a new logo.

Of course, NXL is a mysterious so it will be a small Risk. Bodo did reserve a spot of us.
 
Overall, I would say you have a solid design there. There are, however, a couple of things I think you should consider modifying. The T figure definitely needs a better physique i.e. a more pronounced v-taper and larger triceps. The color of the figure is good but could use more contrast for a more three-dimensional look. In addition, the pectoral muscles are too "square" and do not look natural. Someone suggested that the letter L should not be so large...I respectfully disagree as it balances out the logo--keep it the way it is. Hope this helps.
 
canadian champ said:
The name is good... only problem is that the number of letters in the two words do not match (4:5) and this makes it difficult to create a symmetrical logo.

cc
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We are going to live with the asymmetry unless brilliance shows its face.
 
Maybe if the person had a more built body. I don't like the color of the person either it's too milky, he needs a pro tan or something. Other than that I like the idea of the person being the "t". ;)
 
leetuser said:
Maybe if the person had a more built body. I don't like the color of the person either it's too milky, he needs a pro tan or something. Other than that I like the idea of the person being the "t". ;)
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Hey, my guy's got a tan!

cc
 
Came up with a new name/logo. Let me know what you think.

cc
 

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I think the logo looks pretty good already. I don't like the way the guy's hips come out though (I guess that's what that is). It almost looks like he has little love handles.

I agree that a little 3D shading and tweaking of the guy's stature is needed as well and I do like the name too. The big L at the end looks fine to me, but N almost looks like it is a bigger font than the L, but I could be wrong. Overall though I think you guys have a pretty solid start.
 
I like the logo as is maybe just change its delivery. Have the man fly in ala "human torch" style onto a black screen. Once in place, have the "NEX" fly in from the left and the "LEVEL" fly in from the right, then kind of melt the "PERFORMANCE SUPPLEMENTS" in a mortal kombat esque fashion. Also, instead a white glow give him a silver glow like silver surfer.
 
My Mama says that Joebo is ornery because he got all them teeth and no toothbrush.
 
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I did add to the thread in the third post. I guess later when i said i did not like the logo that CC did or the name he changed the company to isn't allowed. The originator of this thread said to be brutally honest, did he not? I was just being honest, I do not like the name NexTier and I did not like the change in logo. I thought i was able to voice my opinion without being chastised for it.:goodpost:
 
I do not like it isn't the feedback he's looking for even if honest on your part...I do not like it because...the color, font etc.
 
Understood, and that is what i did with their logo. Once CC totally changed the name and other things, I just didn't like it at all, no improvement needed, just didn't like it as a whole, just looked like he played with eye candy in photoshop and nothing else.
 
Overall I like the idea of your logo but I think there are some small adjustments that would improve it considerably

1. Bevel-The edge bevel includes some of the red interior, which gives it a bit of fakeness, while it's fine when veiwed small (provides depth) when enlarged it appears ackward. Improving the bevel on the frame would have the same overall effect and look cleaner. I also think the letters on the inside could use a little higher bevel, with these 2 changes you force the red background back further and get the feeling the letters are trying to pop out at you.

2. The little man-I think the Aura was a little over done, I could go either way on this but I think for usage of the logo, you'll have more portability without so much Aura, I also think that lowering the glow would darken his cuts and be a little more striking.
Actually what I would have done is to increase the glow while moving up the body, then it would match the background giving the appearance that he is creating the light above the letters. Right now he's sort of out of place. He should be the center piece and all lighting should be determined by him.

3. Lower lettering, eh I don't like it, my first choice would be to drop it, second choice would be to match the bevel and lighting of the logo so it becomes part of the logo, looks very out of place. I would drop it were people will now what the logo is, but throw it in when needed for product recognition.

If I have time I'll throw a sample together to show what I mean.
I love the concept I just think it needs some tweaks to be superior!
 
DANG CC,

You have been holding out on me. Next time your protein gets a $1000 vlaue for Canadian Customs :)

BTW this is a bump for our newest and one of the finest sponsors whoever you are.


CROWLER
 
Not sure if it's been said, but if you could make the guy look more like he's "busting out" from the ground and reaching the "Next Level" it would go along with your name more.
 
anabolik1 said:
I like the logo as is maybe just change its delivery. Have the man fly in ala "human torch" style onto a black screen. Once in place, have the "NEX" fly in from the left and the "LEVEL" fly in from the right, then kind of melt the "PERFORMANCE SUPPLEMENTS" in a mortal kombat esque fashion. Also, instead a white glow give him a silver glow like silver surfer.
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DUDE that is a sick IDEA for the website!!!!!:goodpost:
 
original looks fine... you nailed it at the beginning.. keep it simple. Flash or no flash, your products will speak for themselves.
 
I think something maybe overlooked here, when people are talking about animated logos. I'm assuming this is a company logo to be used on products/promotions/etc..? In which case an animated logo wouldn't be feasible. I could be wrong with what they are looking for though. I think the ideas are great for the web though!:type:
 
I like the logo but there are some changes I would make.

First I would change the set up slightly. Have the figure be bigger than he currently is in comparison to the lettering. In addition, I would give him a more muscular build and only show the area of the navel and above. This is the definitive muscular area that most think of, especially arms, shoulders, and chest.

Rather than using the man as the letter "T", I would include the T. So Next and Level would be present but since the lettering is reduced and the man is bigger, the lettering can then be supported on the now bigger and more muscular arms of the man. So it would be as if the figure is holding the words on his outstretched arms.

By doing this, the image of the man/figure becomes the image that is always associated with the products and at the same time, one will definitely know the name of the brand as well, as there will be no confusion.
 
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size said:
I like the logo but there are some changes I would make.

First I would change the set up slightly. Have the figure be bigger than he currently is in comparison to the lettering. In addition, I would give him a more muscular build and only show the area of the navel and above. This is the definitive muscular area that most think of, especially arms, shoulders, and chest.

Rather than using the man as the letter "T", I would include the T. So Next and Level would be present but since the lettering is reduced and the man is bigger, the lettering can then be supported on the now bigger and more muscular arms of the man. So it would be as if the figure is holding the words on his outstretched arms.

By doing this, the image of the man/figure becomes the image that is always associated with the products and at the same time one will definitely know the name of the brand as well as there will be no confusion.
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I think this would look badass!
 
Basso said:
My idea

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If I had the ability to do this stuff that's exactly how I would have tweaked it! Looks good bro!:box:
 
IMO, I would leave out the character in the brand. Let your ads show off the muscle and fine females ;). Like size said, have the full name of the company. Here's my idea:

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Logo Design - Label Design
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SonnyTheBull said:
IMO, I would leave out the character in the brand. Let your ads show off the muscle and fine females ;). Like size said, have the full name of the company. Here's my idea:

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Qualtiy! Maybe instead of the steps in the middle, we can use another image.
 
SonnyTheBull said:
IMO, I would leave out the character in the brand. Let your ads show off the muscle and fine females ;). Like size said, have the full name of the company. Here's my idea:

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Logo Design - Label Design
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PS--You used all my favorite colors in advertising!
 
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Logo Design - Label Design
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I wish I had some good graphic software. :(
Looks good Sonny. Can you add the figure to one?
 
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