[CNizz]

Reposted message from Dante "DoggCrapp" Trudel, Co-Owner of True Protein:

As you guys know, there is a huge milk shortage...and with that hand in hand goes any kind of milk based protein shortage. Basically there is a food commodity shortage all around, eggs, corn and milk....and those all are base products for other products in the bodybuilding genre-- eggs (egg protein), corn (so many numerous products to name including waxy maize) and of course milk (all wheys, and caseins, predonimantly 90% of the USA's protein powder usage)......I hate to say this but we are hearing there is no quick ending in sight here at all, in fact just the opposite. Where we source from has told us "this isnt ending any time soon, be prepared, the days of low priced whey protein powder is far gone".

For example: Our latest quote from our longtime source for Whey protein concentrate came back to us 2 weeks ago with a price that was MORE (yes more) than we currently sell it for on the Trueprotein.com site...We were beyond shocked. It jumped up well over a dollar in price per pound for us to acquire.

Ive been keeping an eye on this price wise both locally and online and Im seeing posts by people walking into their local shops and being astounded that their regularly bought 5 pound whey protein powder jug is now 20 dollars more than it was 2 months ago.

Doug, Carl and myself have really put our heads together on this one and are scouring the planet to remedy this situation as best we can for the masses....because if this keeps going, I dont care where you buy your whey protein powder from, you might just be buying a 5 pound jug of whey protein powder for 78 dollars down the road here. Thats the reality of the situation via the shortages.

I think we are on the right track and we have located a couple of distinct viable proteins that are vegetable based, very high quality, 90% pro percentage, that are an iota away from being complete proteins (and if mixed together--walla).....but unlike whey proteins, these proteins Doug and I have sourced would have very high levels of arginine, leucine and lysine. Key components in the muscle building process, predominatly leucine.

The costs of your protein powder bill (no matter where you buy it) instead of continually rising up, would go down substantially with these proteins. The world has been using and doing the research/technology on whey proteins for many decades now because it was cheap, readily available and convenient (byproduct of milk)....thats no longer feasible and the market is changing. These new proteins will most likely now become the norm because of being readily available and the low price....research and technology will now be focused on how to continually make them better (ala whey at one time with mixabilty, digestability, taste). I just came across the patent for the hydrolyzed version of one of the more promising of the vegetable based proteins today. I just want you guys to know we arent standing crossing our fingers waiting for prices to drop with whey production (its not going to happen)...and we are on this hardcore and doing something about it proactively. We have multiple samples of new alternative proteins coming in, im looking at spec sheets on my desk right now....and Doug, Carl and I will get down to business, testing, tasting, sampling different alternative proteins just like we did when we started Trueprotein years ago....to save you guys money in your pockets.

I am hoping to get most of the busy work done in August and show you guys what we have come up with here regarding this dilemna a few weeks down the road.

[Jayhawkk]

Damn, first gas and now this...This day just continually gets worse for me.

[CNizz]

we have seen increases in WPC pricing over 43% in the last six months, its likely over 50% by now, pure insanity. Im paying $4.25 for a gallon of milk recently

[Jayhawkk]

I just bought a gallon for 3.90. I don't go through much protein because of the digestive issues I get but the cost of eggs, milk and the occasional protein container is getting out of hand.

[RedwolfWV]

See how good bio-fuel is going to be?? Sheeze.

I'd be willing to try a vegtable based protien powder that was reasonably priced.

[gdbear65]

Yellow pea protein anyone?

Analytical Report
Pea-Protein Innovations

[zbtboy]

Originally Posted by RedwolfWV

See how good bio-fuel is going to be?? Sheeze.

Yeah, I was reading about this the other day. Its just soooo much easier for farmers to send their corn over to ethanol plants than anything else.

[Markoni321]

any good vegtable based protien powder ?

[gdbear65]

Originally Posted by Markoni321

any good vegtable based protien powder ?

I linked to one in an earlier post - yellow pea protein.

[Blown_SC]

Looks like I'll be becoming a BCAA/EAA man from now on lol.

[Markoni321]

Originally Posted by gdbear65

I linked to one in an earlier post - yellow pea protein.

thanks

it looks like pea is a good source for protein powder , it looks good

[tattoopierced1]

time to start doing some side jobs and hording up on some protein....

[jasonschaffin]

Protein, who uses that???

Now, seriously, if there is a good protein from veggies that comes cheaper than whey, rush that stuff, I could use some more protein.

[neoborn]

I did my part. I stopped drinking milk . Honestly you can keep your protein if you're gonna charge a fortune. Soon as they jack up prices and people drop the product, demand goes down = supply goes up = prices drop.

I for one will NOT be paying even close to $80 ( LOL riiiiight ) for 5lbs whey.

This is just the milk duds price gouging and money grabbing because demand is high.

Pathetic business practice.

[neoborn]

Originally Posted by Jayhawkk

Damn, first gas and now this...This day just continually gets worse for me.

Originally Posted by choi in teh maytrickz

Hallelujah. You're my savior, man. My own personal Jesus Christ.

[haiz69]

I am very interested in this. Please keep us updated!

[CNizz]