There are a couple of different approaches one could take. Bear in mind getting a back like that requires packing on mass everywhere. You'll never see a guy with dinky arms, skinny legs, and under 90kg with an upper back like that. Thus:
-eat
-heavy deadlifts 3-6 reps
-heavy bent over barbell rows 3-6 reps
-rack pulls
These are the meat and potato exercises for packing on mass on your upper and mid back (not lats specifically).
Also, that back area consists of the upper, mid, and lower traps, as well as rear delts a bit. Therefore, other things you could do include:
-cleans
-high pulls
-front squats
-front squat shrugs
EDIT: as reminded above, kroc rows are pretty good there, too.