I'm aware of it. However, given the information we have available here, one probably doesn't need to invest in it... unless you choose to partake in their various contests and think you'll win some $$. Nonetheless, I still like to read about what the program's developers have to say, mainly as food for thought, even if that's getting harder to do.
Anyway, the jist of it is this: You're trying to recomp (in their words, a "transformation") to an aesthetically pleasing body. This is based on the idea of a "golden ratio" of 1.618, which was thought (going back to ancient Greeks) to represent the most visually pleasing length to width ratio for everything.
All you really need to know, is:
IDEAL Waist-to-Height Ratio: 0.447
IDEAL Shoulder-to-Height Ratio: 0.7232
IDEAL Shoulder-to-Waist Ratio: 1.618
If you take my measurements (of which, I only have height and waist):
Height: 68"
Current waist: 31.97"
Ideal waist: 30.4"
Current Shoulder (circumference): ???
Ideal Shoulder: 49.18"
Current shoulder/waist ratio: ??? (but it's probably 1.4 or less)
Ideal ratio: 1.618
If I were to meet these goals, I still have to lose 1.5" off of my waist and add a ****-ton more to my shoulders, all around. Their program is supposed to promote exercises that influence these measurements, while trying to dangle the carrot of positive effects, treatment from others, etc, etc, from reaching the ideal proportion.
Just losing the fat off of my waist will help my aesthetics, though I'd probably "cheat" a little and see if my waist could go down to 29". The shoulder requirement would be a bit more attainable.
Anyway, this is my take on it, for what it's worth.