I saw this "company" at the Mr O expo.
is it a joke?

it was supposed to be jay cutlers company.....but i thought they dropped the idea and he signed with bpi? i'm confused that they actually had a table
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Yeah, it was never HIS company, I think he had a small ownership % and was acting as the "face of the company" /spokesperson (for obvious reasons). Kinda of like Mark Walberg with "Marked".
I to am surprised they launched with basically no one representing them! The best part was the tiny booth was right next to BPI!