I'd say their flavoring is "tolerable" vs. BSL's flaoring being "delicious". But like Scotty said, the quality is top knotch, and the prices more than make up for the taste difference. I usually get a 70/30 MPI/CFM whey, and I've tried cherry, vanilla, and chocolate. I actually liked the cherry the best, followed by chocolate and vanilla. They just added an option to use jugs instead of bags, and also you can buy large quantities of flavoring for pretty cheap. So you can get unflavored protein and buy different flavors to try, or mix/match, ect. I love those guys :thumbsup: