Why the 7-keto craze?

[bigbeef]

Just wondering why all of the sudden there is such a stir over 7-keto. I have rarely if ever seen it recommended when some one is asking for advice on fat loss supplementation and now it is being discussed like crazy, or a lot more than I have ever seen, on the boards. Did I miss something? Or is it just coincidence

 

[kingdong]

I know that Nutra was talking about putting it in bulk, so that may have something to do with it.