I agree and disagree with some of the information provided in that advertisement.
Firstly, the blanket statement that vitamins and mineral efficacy is only tested on cultured cells in petri dish is just false, many vitamins and minerals have been tested on cells for toxicity effects at high dosages for safety reasons but in terms of bioavailability (which is what SuperFoods touts as being it's selling point) a number of studies have been conducted in humans (Solomons and Jacob, 1981, Mangels et al. 1992, Rayman, 1997, Wood and Zheng, 1997).
It seems to be the consensus that some vitamins are better absorbed in their 'natural' (e.g. food-derived) state, others as a supplement (e.g. Selenium) and others it makes no difference (Vitamin C), so the argument that SuperFoods is far and away better than your standard multivitamin and mineral is simply not true for all vitamins, minerals and trace elements.
My advice would be that if a trainee consumes a well-balanced diet with an abundance of vegetables, fruits and other food groups and takes a bog-standard multi-vitamin and mineral to 'top-up', then SuperFoods is pretty much obsolete.
If however, your diet is pretty restricted in terms of foods e.g. ketogenic, vegetarian or restricts certain food groups, especially fruits and vegetables, then there may be a cause for using SuperFoods as you're not consuming them in your diet.
P.S. The authors' comment 'who actually eats 5 portions of fruit and 5 portions of vegetables a day' is nonsense, anyone can do it, it just requires some discipline and imagination with cooking and food preparation.