Creams and lotions are more for if you are losing massive amounts of fat already, or are at a lower BF comp trying to get to the "trouble spots." In order for them to work you must have a perfect diet and lots of cardio sessions. They dont work doing cardio "here and there," a "couple" days a week, or on a moderately "clean" diet. Topicals need to be stacked with other fat burners, a near perfect diet, and lots of cardio 4 days a week or more, rather it be something like HIIT or all low intensity( if preserving muscle is the most concern) to really see GOOD results from it and to be effective. If you have a high tolerance to pain, then capzasin could further help you melt away the fat in those "troubled" areas, although i wouldnt advise the "liquid fire" to be used anywhere near the nipples. (LOL cap users will laugh at this.)