1) It tastes awesome, and goes down very easily. Does not clump in my mouth or burn my throat on the way down.
2) After approx. 30 minutes of taking it, I feel an immediate increase in overall alertness, which enables me to focus on the task at hand. As well, I can sustain constantly high energy levels throughout the duration of the workouts. I'm on a keto diet, and normally in the past on this type of diet, I have felt little no no pumps during workouts. With , I feel a pump, which is extremely rare for me on a keto diet. Not only does this me psychologically due to being able to see my vascularity, but this effect also allows me to feel the muscles I am training much better, which improves the mind-to-muscle connection.
3) My strength is through the roof, even while I'm at such a low bf level. I am currently sitting at 4.5% bf, on my way to 3% in a few weeks. I am killing my log book every workout.