How bout this for a comparison. Soft drinks come in different sizes and are priced differently per fluid oz. Some people prefer 2 liters and others prefer 1/2 liters. Same product, vastly different price per oz (or liter for this example). All that matters is that you get the product in the hands of the consumer. Again, and again, and again. Does that help the dead horse at all? Poor thing has been beat to death!!