awe come on, everybody's getting rich off protein. :toofunny:
I don't know the exact margins on any of scivation's products, but I would imagine its a safe bet to say they make the least from the Substance products. (they definitely don't even come close to "making too much" off the 2 pounders). Protein products are expensive to make, ship, carry etc. The profit margins for a company are very low to begin with. To produce a 5 lb'er would mean receiving an even lower margin and that is in addition to having to launch and promote the new product in hopes it will do well in an already very competitive market. Even though to the consumer its just more of the same product, to the manufacturers and retailers its an entirely new product with many of the same expenses and problems of other new products.
TSC