Nitrox: I wouldn't totally agree with that. People are going to eat some junk here and there by nature. No matter what food or diet you're presented with there is always likely to be an alternative judged to healthier by a significant amount of people. Knowing the blatantly unhealthy **** to avoid does help some. I know a guy who lost quite a bit of weight making such decisions. When he felt like having McDonalds he did for example, he just didn't have any fries or soda. Stuck with the sandwiches. Lost some good weight like that too. Basically by eliminating worst of the junk the typical American could save quite a few calories in the end at the very least.