From all the other smart scales that I've seen probably $100-$120. Since this does a lot more than the other scales I would say $120.Also keep in mind that a wireless weight scale costs $120-$150 and this does way more than them.
I'll stick to my nice ~$15 digital scale and my free calorie tracking app. That scale reminds me of the game Simon, reps if you know what I'm talking about.
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