i know profit margins are already getting really slim when you use buy sale items with a discount code and free shipping.
i like the idea of a reward program but just don't know if it can be feasible given all the discounts already offered at NP.
if you had to choose one or the other, would you rather have sales and discount codes or a reward program?
I hear what you're saying, Hank. But, again, I think that this can be profitable if it keeps customers coming back exclusively to NP. Though I know a lot of folks on this board (myself included) already buy everything through NP, others use different companies when NP doesn't have something in stock, when other companies are running a special, etc.
I also think that profitably would depend on the types of rewards and milestones at which they're awarded. Many supplement manufacturers are happy to provide things like shaker bottles (can you ever have enough?), t-shirts (ditto on having enough!), gym bags, etc., that advertise their companies. In fact, the discount online store from which I used to buy all of my supplements offered deep discounts and gave away manufacturer freebies when enough money was spent. I could also choose from a number of freebies available, so I didn't wind up with the same thing each time.
To answer your question directly, I'd rather have the AM discount codes if I had to choose since the reward is immediate. But a rewards program would be nice and could cost next to nothing for NP if planned right. The million dollar question is this: Would a rewards program secure even more exclusive customers for NP? If so, I think that the minimal cost would be worth it.
