We have to think of something that is both good for nutraplanet and good for us.
What about something like international orders over 400 US get a 25% discount on the shipping and that shipping is USPS options only.
Scrap the half price international shipping that happens occasionally during the year. Siphon the discount of the half price shipping that we receive into a more regular and less heavy discount.
This will make people more willing to purchase MORE often (which means more purchases from nutra) and less interested in waiting for that half price option, building up their lists, and making 900 dollar orders which cost 140 in shipping, which at 70 dollar saving is good for the consumer at that time, but may cut into nutra too heavily.