AFAIK, it's well known in business that the company with better customer service always triumphs over one who only can boast of low prices.
Case in point: I do not shop at WalMart because I disagree with their ethics, I'd rather give my money to another place and pay a little more and get real service. I don't care if I can get item X at WalMart for cheaper, I'd rather see my money go toward another company with ethics that I agree with.
So...
Choose wisely. Good luck with Company X if you have a problem with your order-- they may leave you stuck in the mud, where NP would bend over backwards to help you.
You get what you pay for!!! And when you spend money at NP, you know you will have no problems!!!
Take the chance and pay less elsewhere-- and get the cheap quality of service that will come with it.
Though I must sound like a TV commercial, I am just a very satisfied customer of NP, and have no financial relationship with them.