As the founder and CEO of NutraPlanet, it has always been my mission to be completely transparent with my customers, and to run my business with absolute integrity and honesty. For those of you who know me personally, or have at least done business with NutraPlanet long enough know that my actions speak for themselves:
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Regarding the recent events surrounding the alleged censoring of reviews, please allow me to explain before making accusations against my character and business ethics...
First and foremost, we manually read ALL reviews before allowing them to be submitted. This is a decision I personally made when constructing the site to make sure the reviews are credible and not fabricated or used as a spamming tool like other retail sites.
After the review is submitted by the author, we read the review in it's entirety and check to make sure the poster of the review has placed an order with NutraPlanet in the past. I require this to ensure that a spammer didn't create an account just to post a positive review for their company's product. Having said that, I PERSONALLY reviewed the 2 "negative reviews" in mention, and allowed it to be published on our site. Why do you think I did this? To make money...to scam my customers...to be shady? NO! I did this to offer unbiased opinions for our customers so they could make an informed decision on whether or not they want to try this particular product.
Now, the question remains...why were the 2 reviews deleted? This was because one of our board reps contacted us because numerous company reps bombarded him with emails stating that the reviews were fraudulent coming from a competing company. One of our administrative staff deleted the reviews without consulting me first because I was in Washington, DC over the weekend for the Inc 5000 conference and could not be reached.
I want to make it clear to EVERYONE who reads this thread, that NutraPlanet is founded on clear principles and morals...and I have painstakingly created this code of ethics and I require ALL my employees and representatives to adhere to them. I firmly believe that this is what absolutely defines who we are and separates us from every other supplement retailer in this industry.